Jamie Edwards is one of Europe's leading peak performance coaches. An identity he has established through his ability to help athletes, coaches and organisations create the results they aspire to.
His work has been tested at the highest levels of the sports such as the Rugby World Cup, the Ashes, Ryder Cup, World Cup Skiing, Extreme Sports and the Premiership and provides mental training for players at the All England Tennis Club.
He provides coaching for a range of athletes and coaches, his company Trained Brain has worked with World Cup rugby winner Lewis Moody MBE, Ashes heroes Freddie Flintoff & Michael Vaughan, Ryder Cup stars Lee Westwood and Darren Clarke, Paul McGinley, Graeme McDowell, WRC driver Guy Wilkes and several outstanding young Premiership footballers, and world champion downhill mountain bike team, Atherton Racing.
He has delivered workshops and lectured at a number of renowned universities such as Manchester, Loughborough and Oxford and is frequently called upon educators to provide training, keynote addresses and seminars across the country.
In the business arena Jamie works with a select number of Managing Director’s and senior executives to assist with raising their own game beyond the numbers. His work has led him to consult with companies in a diverse number of fields such as leisure, software, telecommunications, direct sales, the MOD, entertainment and local government.
Corporate clients include Challenger World, IMG, Adidas Group, Bombardier, Fortis, Investec, Sainsburys, Red Bull, Nokia, Gleneagles, Premier Global, Volvo, IBM, Marriott, Fitness First, BMW, Wentworth Club and Skibo Castle amongst others who have benefited from his knowledge of human technology.